Urusai means “It’s too loud!” in japanese but is used for “Stop bothering me!” or “Shut up!” Hello Kitty of course is a trademark and copyright of Sanrio.
May 2009
Magic Advertisement
Magic
ZyXEL Benelux Ad for digital home products
My latest and last advertisement for ZyXEL.
May 2009
Illustrative Ad Campaign
I would like to work from home as well…
The same yellow coffeemug.
ZyXEL Benelux consumer ads.
Concept, Layout and Illustration for consumer advertisements. Illustrations are scanned inks coloured in Illustrator to get a clean cellshaded look. Click to view larger images.
May 2009
A vault for doomed drafts
ZyXEL Benelux didn’t love these enough
One thing that was emphasized in the brief for a new image campaign was that the imagery should set ZyXEL apart from other vendors.
These are drafts that were rejected in the process or just experiments I did during the concept phase that I find interesting enough to show here.
Experiment with 3D-Type (I see that a lot these days so I had to try how it works)
A very abstract way to visualize something outstanding. Hypnotizing!
Simple illustrative approach. Too simple it seems.
Also the animals were maybe not a good way to visualize technological superiority.